Some business marketing tactics, benifits & tips that will get you through COVID-19.

Your business dependency now more than ever, on digital marketing. What you do to connect with customers and consumers in this pandemic? Here are some digital marketing tactics with specific tips that you should be considering for your business in this COVID-19 pandemic.

#1 Develop a website according your business :

Website is important for a business. The world is now in our hands and the information is at our fingertips. There are no second thoughts to that. The world of the internet is fantastic. It continues to transform the way we connect with people, share information, and live a quality life. A lot of people spend most of their time on the internet. This could be for buying a product, using a service, reading a blog, entertaining themselves, or for various other reasons.
Considering the amount of time people spend on the internet, businesses too have moved online. Having a website for business owners of any size and a presence on social media has become crucial. If you are into a business and do not own a website, you might be losing a lot of potential customers online. Knowing the importance of a website is key to grow your business many folds.

Benefits :
1) 24/7 Online Presence.
2) Information Exchange.
3) Less Market Expansion.
4) Serve Service Online.
5) Engage with New Customers.

#2 Focus on your "Search Engine Optimization" (SEO) efforts :

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from a search engine like Google. The ultimate goal here is to increase online visibility, find quality visitors, and drive more direct bookings.

Tips :
1) Create unique title tags, description tags, and content.
2) Optimize Google My Business listing.
3) Address site speed issues.
4) Perform backlink audits.

#3 Blog & post on social media to stay in front of customers :

Not everyone who makes it to your website is ready to convert into a paying customer. Furthermore, not everyone finds your website first through your home page. This is where blogging and social media provide their value. Your blog and social media platforms should be an area that turns your website into an educational resource, helping a visitor get a step closer to completing their bookings.

Tips :
1) Use real-time images.
2) Write blog on trading topics.
3) Research popular local questions and topics for bolg content.

#4 Send regular SMS to past customer and website visitors :

The most important thing here is staying engaged and connected. Whether you are updating them on your COVID safety measures or just staying in touch, SMS marketing is a great way to communicate to the masses.

Tips :
1) Verify SMS templates by DLT platform.
2) Authenticate SMS Sender Id.
3) Use Short SMS content.
4) Review Delivery Report.
5) Use A/B testing.

#5 Do Social Media Marketing for Your Business :

Imagine spending as little as 6 hours a week in order to increase your business's recognition, traffic, and sales with little to no cost. That's right! About 90% of marketers claimed that social media generated immense exposure for their company, and that's only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It's easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren't sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

Benefits :
1) Increased Brand Awareness.
2) More Inbound Traffic.
3) Improved Search Engine Rankings.
4) Higher Conversion Rates.

#6 Implement a booking engine abandonment campaign :

More than 75% of guests leave your booking engine before completing their booking. When you’ve implemented a successful abandonment campaign, you’ll be able to generate lost revenue from visitors who started the booking process but dropped out before completing their purchase.

Benefits :
1) Use branded template.
2) Send up to three emails only.
3) Use call to action button Feature for online Booking.